Spotify has learned to generate niche playlists by keywords

Spotify has learned to generate niche playlists by keywords

Setting up and choosing playlists is one of the main temptations of music streaming, which is why Spotify, understanding this like no one else, offered Niche Mixes. Niche playlists, which would be more correct to call special, strange, or better, special, are designed to meet any listener requests that do not include genres or artist names, but rather correspond to a certain mood. The service generates them automatically.

The individual options that Spotify cites as examples are quite functional. You can get, for example, Feel Good Morning Mix - a set of musical positive, or Running Mix 80s - for physical education in vintage style.

Niche Mixes is actually an evolution of the existing Spotify Mixes playlists feature. A search is available in the system, you can enter keywords and get not the most expected one - which means that in any way an interesting result.

This way, Spotify can create an algorithmically generated mix based on given keywords. True, the search in Spotify mixes only works in English. The feature is already available to Free and Premium Spotify users.

Of its innovation, Spotify said, "Regardless of the moment or occasion, you'll get a personalized mix based on what you've already heard, combining music from artists, genres and periods you already know and love with songs we think you'll love." .